Agencies as Content Producers
When most people think about the type of content advertising agencies produce, they think of Print, TV, Display, OOH and other mainstream media. For me, the longer agencies look at themselves as producers of this type of content, the shorter they will be around.
As I have posted before, consumers are now fully in control of the conversation. They are both the medium and the message. But, as a colleague recently asked me, what does this
Communicating in a Digital World
It seems like everyone these days is trying to find new ways to have a dialogue with consumers. Companies are creating Facebook pages, using blogs and posting videos on YouTube for the world to see. The explosion of social media has completely changed the game and the days of 1-1 communication should be over.
As Joseph Jaffe put it, “Consumers today are active participants in the advertising process, not silent targets and sitting ducks for one-way